Trend Tracker: Exploring China's rising IP stars at CIFTIS

The 2025 China International Fair for Trade in Services (CIFTIS) took place in Beijing from Sept. 10-14, featuring exhibitions and events from 85 countries and international organizations, with Australia as the Guest Country of Honor.

Among the highlights at this year's fair were China's creative intellectual properties. Ranging from cute and cuddly to trendy and stylish, from tradition-inspired designs to globally appealing concepts, these charming homegrown IPs and their products are increasingly becoming part of daily life while also expanding overseas.