On the Plan | Tapestry's senior executive bullish on China's market potential

Luxury fashion group Tapestry is making significant investments in the Chinese market, from opening new stores and improving online experiences to stepping up marketing and enhancing talent and skill development, said Sandeep Seth, chief growth officer and president of Tapestry International, during the ongoing China Development Forum 2026, held in Beijing on March 22-23.

Seth emphasized that China is an important market for the company, and that trends emerging in the Chinese market present great opportunities for businesses to thrive here.

He also said that China's impressive technological advancements and consumers' eagerness to embrace them offer great potential. According to Seth, Tapestry, in partnership with some Chinese firms, is now working on applying artificial intelligence throughout its entire operation, to build better connections with consumers.