SW China's Guizhou launches culture and tourism promotion week in Sydney

The 2025 Colourful Guizhou Culture and Tourism Sydney Promotion Week and Guizhou Culture and Tourism Promotion Conference officially opens at the China Cultural Centre in Sydney on May 12, 2025. (Photo/Dong Jiaqi)

Australians now have the opportunity to immerse themselves in the natural wonders and rich ethnic culture of southwest China's Guizhou Province, as the 2025 Colourful Guizhou Culture and Tourism Sydney Promotion Week and Guizhou Culture and Tourism Promotion Conference officially opened on May 12, 2025 at the China Cultural Centre in Sydney.

The event is jointly hosted by the Guizhou Provincial Department of Culture and Tourism, the Foreign Affairs Office of Guizhou Province, and the China Cultural Centre in Sydney. The opening event attracted around 120 guests, including representatives from both China and Australia's tourism, culture, and media sectors.

Lu Yongzheng, head of the Publicity Department of the CPC Guizhou Provincial Committee, delivers the keynote speech at the promotion event. (Photo/Dong Jiaqi)

In his keynote speech, Lu Yongzheng, head of the Publicity Department of the CPC Guizhou Provincial Committee, highlighted the fruitful cooperation between Guizhou and Australia in the fields of art, culture, and science. He showcased Guizhou's stunning natural landscapes, profound cultural heritage, and vibrant development, extending a warm invitation to Australians to visit the province and experience its beauty firsthand.

Wang Yu, consul general of China in Sydney, delivers a speech at the promotion event.  (Photo/Dong Jiaqi)

Wang Yu, consul general of China in Sydney, remarked that the event provides a valuable opportunity for Australians to discover the charm of Guizhou and expressed his hope that more Australians would explore the region and experience China's rich and diverse culture.

Dean Long, CEO of the Australian Travel Industry Association, addresses the audience at the event. (Photo/Dong Jiaqi)

Dean Long, CEO of the Australian Travel Industry Association, emphasized the vital role of cultural and tourism exchanges in fostering mutual understanding between the two countries. He also welcomed China's recent visa-free policy for Australian citizens, noting that it will significantly boost bilateral tourism and trade.

Liu Dong, director of the China Cultural Centre in Sydney, delivers remarks at the event. (Photo/Dong Jiaqi)

Liu Dong, director of the China Cultural Centre in Sydney, acknowledged that while many Australians may be unfamiliar with Guizhou, he believes this event will spark interest in the region. He added that Guizhou is fully prepared to welcome visitors from Australia.

Kyle Murdoch, co-producer of the documentary "Best of the World's Destinations: Guizhou," shares his filming experience. (Photo/Dong Jiaqi)

Kyle Murdoch, co-producer of the documentary "Best of the World's Destinations: Guizhou," shared his experiences of filming in Guizhou. He described the province as not just a travel destination but a cultural treasure with stories that deserve to be heard and appreciated by a global audience.

Simon Bell, regional general manager of Wendy Wu Tours Australia, shares insights from his familiarization trip to Guizhou. (Photo/Dong Jiaqi)

Simon Bell, regional general manager of Wendy Wu Tours Australia, shared highlights from his familiarization trip to Guizhou in April. Impressed by the province's breathtaking scenery and cultural uniqueness, he expressed enthusiasm for developing more Guizhou-themed tours for Australian travelers.

A memorandum of understanding is signed between the Guizhou Tourism Industry Development Group and Wendy Wu Tours to strengthen tourism cooperation. (Photo/Dong Jiaqi)

During the event, a memorandum of understanding was signed between the Guizhou Tourism Industry Development Group and Wendy Wu Tours to enhance tourism cooperation between the two sides.

The Guizhou Song and Dance Theatre presents a captivating opening performance, including a rendition of Waltzing Matilda. (Photo/Dong Jiaqi)

The event opened with a stunning performance by the Guizhou Song and Dance Theatre, showcasing the province's rich ethnic heritage. The performance included a rendition of the iconic Australian folk song Waltzing Matilda, which was warmly received by the audience.

A photography and artifact exhibition highlighting Guizhou's landscapes and intangible cultural heritage is currently open to the public at the China Cultural Centre in Sydney and will run through May 31.

A guest views the Guizhou photography exhibition at the event. (Photo/Dong Jiaqi)

Guests admire traditional Guizhou intangible cultural heritage artifacts on display at the venue. (Photo/Dong Jiaqi)