Green development drives tourism boom in SW China's Xizang

A view of Xipu Ocean Park in Chanang county, Shannan city, southwest China's Xizang Autonomous Region. (People's Daily Online/Tsering Norbu)

Bustling crowds have transformed the Xipu Agricultural Expo Park in Chanang county, southwest China's Xizang Autonomous Region, into a vibrant tourist destination.

Children splash playfully in swimming pools, young visitors gaze at the Yarlung Zangbo River from glass walkways, and elderly guests relax under parasols, savoring tranquil moments.

Few would imagine this lively destination was once barren, sandy wasteland. "Nine years ago, all you could see here was endless yellow sand," said Gan Jianming, the park's director.

"We have consistently pursued a green development model focused on desertification control, afforestation, ecological restoration, the leading role of science and technology, and the vitalization of industries," Gan said. "What was once wasteland has been transformed into an ecological base that brings prosperity to local communities."

A view of a restaurant at the Xipu Agricultural Expo Park in Chanang county, Shannan city, southwest China's Xizang Autonomous Region. (People's Daily Online/Tsering Norbu)

The transformation reflects Xizang's broader tourism strategy that integrates the region's natural beauty and cultural heritage into immersive travel experiences.

In the first half of 2025, Xizang welcomed over 31.28 million domestic and international visitors, an 11.67 percent increase from the previous year. Tourism revenue exceeded 31.55 billion yuan ($4.41 billion), up 10.18 percent from the same period last year.

"Summer vacation is our busiest time. Restaurant reservations are almost impossible to secure," Gan said. "Children are especially drawn to our newly built aquarium, which features many species they've never seen before."

Tourism development has broadened income opportunities for local farmers and herders. Many service staff at the park and tour guides at scenic spots come from surrounding communities.

Looking ahead, Gan envisions further expansion. "We need to upgrade our facilities and create more local job opportunities, so people don't have to travel far for work," he said.

"We will also explore innovative approaches with local partners to generate income while protecting the green environment we've worked so hard to create."