2025 China-ASEAN E-sports Industry Week held in Nanning, S China

The 2025 China-ASEAN E-sports Industry Week is held Sept. 17-19 in Nanning, south China's Guangxi Zhuang Autonomous Region. (People's Daily Online/Wei Huan)

The 2025 China-ASEAN E-sports Industry Week was held Sept. 17-19 in Nanning, south China's Guangxi Zhuang Autonomous Region.

As part of the industry week, professional players from China and 10 ASEAN countries competed at the 2025 China-ASEAN E-sports Competition.

A concurrent animation and gaming expo offered interactive activities with cosplayers and experiences of intangible cultural heritage, promoting deeper integration of e-sports with culture and tourism.

The China-ASEAN E-sports Industry Week, a flagship event at the 22nd China-ASEAN Expo, targeted three areas: linking competitive gaming with industry growth, using AI in e-sports, and boosting development across the sector.

Competitors take part in the 2025 China-ASEAN E-sports Competition in Nanning, south China's Guangxi Zhuang Autonomous Region. (People's Daily Online/Wei Huan)

Commentators work during the 2025 China-ASEAN E-sports Competition in Nanning, south China's Guangxi Zhuang Autonomous Region. (People's Daily Online/Wei Huan)

Teams pose for photos at the 2025 China-ASEAN E-sports Competition in Nanning, south China's Guangxi Zhuang Autonomous Region. (People's Daily Online/Wei Huan)

Visitors pack the venue during the 2025 China-ASEAN E-sports Industry Week. (People's Daily Online/Wei Huan)

Attendees pose for photos at the 2025 China-ASEAN E-sports Industry Week venue. (People's Daily Online/Wei Huan)

Gaming fans attend the 2025 China-ASEAN E-sports Competition in Nanning, south China's Guangxi Zhuang Autonomous Region. (People's Daily Online/Wei Huan)